03 — Case
Kafaa Properties
Marketing · 2022 · Kafaa Properties
Project
SEO-focused real estate website plus a Meta lead campaign that recorded 60 leads and 120,298 impressions.
The challenge
A UAE real estate brand needed both a credible web presence and a paid-media engine that could generate property inquiries at a controlled CPL.
What I did
- Created a responsive business website with SEO-focused structure and user journeys.
- Ran Meta lead-generation campaigns with creative testing and audience refinement.
- Aligned landing-page copy and forms with ad messaging.
Results
- 60 Meta leads
- 120,298 impressions
- 31,146 actions in the reported window
