03 — Case
Balqees Abaya
Marketing · 2022 · Balqees Abaya
Project
Ecommerce and marketing system for a UAE abaya brand: Meta lead campaign plus organic TikTok growth to 1,158 followers and a 58.9K-view video.
The challenge
A fashion brand needed both paid lead flow and an organic short-form channel that looked on-brand.
What I did
- Ran Meta lead campaigns with creative testing for the fashion catalog.
- Set up and branded the TikTok business account.
- Scheduled organic videos, captions, and hashtags.
Results
- 61 Meta leads and 107,798 impressions
- 1,158 TikTok followers and 3,074 likes
- Top organic video at 58.9K views
