Lead Generation Campaigns

Paid-media case studies spanning real estate, fashion, and healthcare — 121 combined leads on two flagship campaigns plus additional messaging volume.

The challenge

Different industries, same requirement: qualified leads at a sustainable cost, with creative and landing pages that match the offer.

What I did

• Built campaign structures, audiences, and creative tests in Meta Ads Manager.
• Matched landing-page messaging to each offer.
• Reported on leads, actions, and impressions for client reviews.

Results

• 121 leads and 228,096 impressions across two flagship campaigns
• City Smile: 18 messaging conversations started
• 1,000+ Meta leads across the wider account portfolio